Visual Identity Development + Graphic Design + Creative Management
My role was to create, manage and integrate 50 years of arts advocacy with forward-thinking graphics to maintain relevance in today’s fast-paced world. It was equally important to have the board’s consensus while keeping the younger stakeholder’s and audience engaged. In the end, a Corporate Identity and Logo Branding Policy was produced to help protect the organization’s logo and extend name recognition and identity for years to come.